A home blog rooted in Malindi, written for all of Kenya

What Hidingscaled is — and who it is for

Hidingscaled began in 2019 as a personal project: a place to record what was working and what was not in the process of making a rented Malindi flat feel like a home rather than just a place to sleep. The name captures that starting feeling — the sense that a home's potential is present but scaled down, hidden behind clutter, wrong furniture placement, or colours chosen in a hurry. The blog has since grown into a small editorial operation covering five recurring themes: interior styling tips, feng shui applied to African home conditions, home organisation for busy households, cozy living rituals, and small-space solutions. Readers come from across Kenya — Nairobi, Mombasa, Kisumu, Nakuru, Eldoret — and from the Kenyan diaspora looking for home ideas that feel familiar rather than foreign. The blog is for you if you live in a real home, not a show flat; if you have a limited budget but no shortage of care; and if you believe that the way a room is arranged affects how you feel in ways you can sense but cannot always name.

How we work — and what we do not promise

Every article is researched, drafted, and edited by a small two-person team based in Malindi. We photograph real homes — sometimes our own, sometimes those of readers who invite us in — rather than staged interiors. We reference local suppliers and local material costs where relevant, and we update older articles when prices or availability shift significantly. We do not promise that following our advice will deliver magazine-ready results overnight. Home transformation is a slow process that depends on your specific floor plan, your light conditions, the furniture you already own, and the time you have available. What we can offer is a consistent editorial voice, ideas tested in conditions similar to yours, and a clear explanation of why each suggestion works — so you can adapt it rather than copy it blindly. We also do not cover home construction, plumbing, electrical work, or structural alterations; those require licensed professionals and are outside our editorial scope entirely. What we do cover, we try to cover well.